Furniture Row Revamps Web Site

August 5, 2007  by in UnCategorized   

By Home Furnishings Business in Retail Technology on August 2007 Denver-based Furniture Row Cos. has completed an overhaul of its Web site at www.furniturerow.com.

While the site has visually and functionally improved, the primary objective of the redesign was to create a more dynamic and user-friendly experience for visitors. The new site includes enhancements created to facilitate an enduring customer relationship through the Internet.

The site features a Buy of the Week section that showcases discounted items from Sofa Mart, Oak Express, Bedroom Expressions and Furniture Row Linens; the retailer’s weekly ads with true in-store pricing and less; a store locator powered by Google maps with access to addresses, phone numbers and store hours; access to Furniture Row’s Express Money Card application for credit processing; the ability for credit customers to manage accounts online; and a career opportunities section processed through www.careerbuilder.com.

With more than 330 stores in 31 states, Furniture Row remains one of the country’s fastest growing home furnishings and bedding retailers. The company is comprised of five specialty store brands including: Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress Co. Denver Mattress operates an e-commerce site that provides shipping to mainland U.S. states. The site may be accessed at www.DenverMattressCompany.com.