Las Vegas Market Lands Lexington Home Brands

July 29, 2007  by in UnCategorized   

By Home Furnishings Business in on July 2007 Lexington Home Brands has made it official: it’s going to the Las Vegas Market in January.

The company will make its Vegas debut at this winter’s market in a temporary showroom in Building A, and in July 2008, the company will move into its permanent showroom in Building C for its grand opening.

“Lexington’s new showroom at the Las Vegas Market will emphasize our commitment to our West Coast retailers,” said Phil Haney, Lexington president and chief executive officer. “The Las Vegas Market is vibrant and has an amazing energy. We plan to add to that excitement with our upscale style and design, coupled with our top-notch and well-recognized stable of consumer brands such as Tommy Bahama Home, Trump Home, Nautica and Liz Claiborne Home.”

The company will take part in the celebration of the new building opening by introducing a new collection to Trump Home, Haney said, adding that with the 2008 opening of the Trump International Hotel & Tower in Las Vegas “perhaps we might be able to persuade a special guest to join us.”

Harvey Dondero, chief executive officer of World Market Center, said Lexington’s presence at the market will bring “a strong emphasis on design and branding to our market. The excitement of the consumer brands will help to attract high-end dealers to the Las Vegas Market.”

Building C will boast 2.1 million square feet, bringing market’s total of permanent and temporary space to 6 million square feet.

At the January market, Lexington will host a special event for its customers.

“We’ll be in a short-term space in Building A just for that winter market, but we’ll ensure an exciting launch for what I know will be a blockbuster Tommy Bahama group,” Haney said.

The showroom at World Market Center will not impact Lexington’s Thomasville, N.C., showroom and corporate headquarters. Haney said Las Vegas will expand the company’s reach to West Coast retailers.

“This is not an either/or decision for Lexington,” Haney said. “The smart money is to be wherever the buyers are and to make it as easy as possible for them to see our new products.”