Quick Hits for the Upcoming Las Vegas Market

July 23, 2007  by in UnCategorized   

By Home Furnishings Business in Las Vegas on July 2007 Following are some updates, activities and promotions for this month’s Las Vegas Market, which starts Monday.

Powell Co. to Give Away Laptops

The Culver City, Calif., importer will award free laptop computers for qualified orders in its newly expanded showroom, space 753 in World Market Center’s Building A, which has added 4,000 square feet, bringing the total to 17,000.

The laptop giveway promotes Powell Retailers Online, a Web-based tool that allows Powell’s customers to access the full line of catalogs with product photos, pricing and availability; order capabilities and status; specials and closeout information; and customized retail price lists.

With a $5,000 order at market, buyers will take home a complimentary laptop and custom embroidered carrying case. The portable computer features an 80 GB hard drive, 15-inch wide screen monitor, Windows Vista software and wireless connection. A notebook-style PC, it boasts the highest rating for dependability, according to one popular consumer publication.

Customers should see their sales representatives for promotion details.

Hispanic Marketing Expert Georges Joins Seminar Series

Chrysanthe Georges, founder of the Georges Marketing Group, a consulting firm that specializes in direct response and marketing to U.S. Hispanics, has joined the Academy seminar series line-up at the Las Vegas Market.

The Western Home Furnishings Association and the National Home Furnishings Association are sponsoring the educational events, which feature daily speakers during market in the Retailer Resource Center, 10-11:30 a.m., who focus on specific consumer habits.

Georges will speak on Cultural Insights into the Hispanic Consumer in the RRC on Friday, Aug. 3. This seminar comes as a last-minute replacement for the previously scheduled seminar, The Consumer Power Paradigm.

The WHFA is offering an additional 23 seminars during the July Market in Las Vegas at its state-of-the art facilities in the RRC, Building B, 16th Floor. The free seminars cover a variety of topics, including how to market when the customer is in control, becoming a great coach for your sales team and the inside secrets of charismatic retailers.

Bush “Christmas in July” Promotion Ties into Flat-Panel TV Sales Forecasts

With the consumer electronics industry predicting record-breaking sales of flat-panel televisions from Christmas this year through the Super Bowl, ready-to-assembler furniture maker Bush Inds., Jamestown, N.Y., is casting its Las Vegas market showroom as “Christmas in July.”

The theme, features live Santa, decorations, and Christmas party, and is designed to focus on the predicted flat-panel boom during the upcoming Christmas and Super Bowl season. Bush said that since more than 70 percent of consumers buy furniture for their new televisions, the period from around the first of November through the end of January should be a huge opportunity for home furnishings retailers as well

Bush is planning major product introductions for the 2007 season at this month’s Las Vegas show.

The Bush showroom is located in space 610 of Building A in the World Market Center. On July 31, Bush will host a gala Christmas Party featuring gourmet hors d-oeuvres, “Christmas” desserts, open bar, and a special “Christmas-tini” (spicy cinnamon martini), to celebrate the upcoming season. The party is open to all retail buyers, 4-7 p.m.