MicroD to Launch Retail-Based ePreVue-5 at Las Vegas Market

July 18, 2007  by in UnCategorized   

By Home Furnishings Business in Retail Technology on July 2007 MicroD, a Charlotte, N.C.-based specialist in product presentation, software and services, will showcase ePreVue-5, an online furniture visualization service for the Internet, at the “Launch Pad” in the Western Home Furnishings Association’s Retailer Resource Center at the Las Vegas Market in Building B, 16th floor. The market runs July 30-August 3.

MicroD, founded in 1994 by Manoj Nigam, president and chief executive officer, provides premiere online room planners and advertising tools to bridge the technology gap between manufacturers and retailers.

“At MicroD, we provide the resources for retailers to interact with customers before they even come to the store,” Nigam said. “According to the Wall Street Journal, over 80 percent of big-ticket purchases, including furniture, are first researched on the internet. It only makes good business sense to take advantage of this inevitable trend and provide a product, such as ePreVue-5, that’s easy to use and customize to unique preferences.”

People want to see the furniture on the Web and and find out how will it fit in their house and fit their need, he added.

“It’s then that they go to the store to validate what they viewed on the Web,” Nigam said. “Many retailers don’t have a Web site or don’t know how to put content on one. They might also struggle with how to maintain it. We’re going back to the retailers now and are making it easier than ever by creating the content for the retailers to use on their own Web sites.”

Gabberts Furniture CEO Jim Gabbert said the Minneapolis retailer sees definitive results when consumers can view our products on the store’s Web site.

“By being able to conduct their research and explore their ideas through ePreVue-5, they come to the store better prepared to purchase,” said Gabbert.

The Launch Pad, 40 square feet of prime space located within the Retailer Resource Center, is designed to support suppliers and manufacturers in the introduction of new products and innovative promotions.