Sears Hires New CMO

July 18, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on July 2007 Richard Gerstein will join Sears Holdings as chief marketing officer for the Sears, Roebuck and Co. subsidiary.

Prior to joining the company, Gerstein was global chief marketing officer and senior vice president of U.S. business for Alberto-Culver Beauty. In his new position, Gerstein will be responsible for executing Sears’ brand marketing strategies and programs and reports to Maureen McGuire, Sears Holdings’ chief marketing officer. He joins the company Aug. 6.

“With Richard’s hiring, we add another seasoned executive to our bench of talent, and someone who has the creativity, talent and experience to help Sears reconnect with its loyal customers and attract former customers back to Sears,” McGuire said. “We started that work with the announcement in May of Sears’ new integrated marketing campaign. Richard will be charged with helping consumers better understand the unique products and services Sears offers that can inspire them to imagine and fulfill new possibilities for every chapter in their lives and to help improve the customer experience.”