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Lane Showing New Import Motion Furniture in Las Vegas

By Home Furnishings Business in Las Vegas on July 2007 Lane Furniture Inds., Tupelo, Miss., announced Tuesday that it will introduce a collection of imported upholstery furniture available for quick shipment at this month’s Las Vegas Market.

The Continental Collection is part of Lane’s new container-direct motion program in partnership with a source factory in China.

The new collection consists of a full assortment of leather and suede motion furniture including reclining sofas, sectionals, loveseats and snugglers; and retails from $699 to $1,399 for suede; and $899 to $1,999 for leather. 

With dedicated stock in China, dealers can expect delivery in seven or eight weeks, allowing the collection to reach retail floors by early November in time for the holiday shopping months. Lane said the Continental Collection’s lead times are four weeks less than typical for such imported goods.

“Lane will continue to offer a strong domestic assortment of reclining furniture in addition to its new container-direct collection,” said Greg Roy, executive vice president of sales and marketing for Lane Furniture Inds., in the announcement. “With the launch of a container-direct program for motion furniture, however, we are able to offer a broader assortment and more flexibility for our dealer base. We are confident in our ability to provide improved service to our customers through the strength of our four U.S. manufacturing facilities and also our sourcing partners in Asia.”


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