Escalate Retail Announces Executive Promotions

July 10, 2007  by in UnCategorized   

By Home Furnishings Business in Retail Technology on July 2007 Retail systems and automation vendor Escalate Retail, San Diego, announced Tuesday that Steve Pulver has been named vice president and general manager of the company’s Big Ticket solutions group; and Ron Seller as vice president of sales.

In his new role, Pulver will oversee the executive team responsible for all of Escalate’s 240 Big Ticket customers, which includes home furnishings, consumer electronics, and wireless retailers. Pulver has more than 27 years of industry experience, most recently with GERS Retail in a variety of roles including customer service, professional services, and sales management positions. Prior to GERS, Pulver served as vice president of sales and services for BayLogics, where he managed a team that serviced top-tier retail organizations. He also has a hands-on background in retail, operating his own home furnishings business for more than 10 years.

As vice president of sales for the Big Ticket group, Sellers nurture current customer relationships and cultivate new ones. Sellers brings more 18 years of experience to his new position, having held roles at GERS in several capacities including account executive, vice president of sales for SQL-Lite, and as one of the original executives of FurnishNet, now a division of Escalate Retail. He has been instrumental in the growth of FurnishNet, which now serves more than 1,000 manufacturers and retailers. Sellers previously served as vice president of sales at Amplitude Software, delivering Web-based enterprise applications to Fortune 100 companies. 

“The Big Ticket solutions group will benefit tremendously from Ron and Steve’s extensive industry experience,” said Stew Bloom, chief executive officer of Escalate Retail. “They have each made strong contributions to our customers and to Escalate Retail as a whole, and I’m proud to announce their well-earned promotions. With their thorough understanding of the industry and our company, Steve and Ron are already adding new value to our products and services and delivering increased value to our customers. We’re expecting continued growth of the business as a result of their leadership.”