Furniture Row Seeking To Expand Race Team

July 5, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on July 2007 Despite its ongoing struggles on the race track, Furniture Row Racing, the Nascar team owned by Denver-based Furniture Row companies, is seeking to add a second car to its racing stable in stock car’s top series, the Nextel Cup.

In an announcement Tuesday, the company that operates Furniture Row racing in addition to more than 330 furniture stores said it hopes to find a sponsor for its existing No. 78 team and move its Furniture Row sponsorship to a second car. The 78 Chevy driven by Nascar veteran Kenny Wallace is currently 42nd in the standings and has managed to qualify for only eight of the season’s first 17 races. The statement issued Tuesday indicated Wallace will continue to drive the 78 car.

“Due to Wallace’s widespread popularity, a new sponsor could garner valuable brand exposure on and off the track,” the statement read.