High Point’s EcoStyle Pavilion Expanding

July 4, 2007  by in UnCategorized   

By Home Furnishings Business in High Point on July 2007 The EcoStyle Pavilion in High Point’s Suites at Market Square will double in size for the fall High Point Market, Oct. 1-7. The showcase, a partnership between Suites at Market Square owner Merchandise Mart Properties Inc. and the Sustainable Furniture Council, features home furnishings made with sustainable processes and materials.

“We were thrilled when MMPI approached us before the last High Point Market to build the first eco-friendly home furnishings pavilion for the residential market,” said Gerry Cooklin, founder and CEO of South Cone Trading Company and president of the Sustainable Furniture Council. “The reaction we have had since then has been overwhelming, and we are looking forward to expanding our efforts at the Fall High Point Market.”

SFC membership has grown from 43 members to 85 members since spring High Point market, noted Susan Inglis, president of From the Mountain and treasurer of the Sustainable Furniture Council.

The EcoStyle Pavilion will again be located on the first (top) floor of the Suites at Market Square and will provide a centralized location for companies to showcase their eco-friendly products to buyers seeking sustainable products.

“Based on the positive response coming out of last market when we launched our eco-friendly pavilion, we have doubled the space for this upcoming Fall Market,” said Karen Olson, vice president of marketing for Merchandise Mart Properties. “We have no doubt we will fill this space.”

Participants in the pavilion will benefit from a comprehensive marketing program that includes direct-mail pieces to more than 60,000 buyers, trade advertising in all key publications, a special section in market directories, telemarketing, and email marketing outreach.

MMPI and the Sustainable Furniture Council will again produce the EcoStyle Map to help buyers find green products at High Point Market. There will also be a party in the Century Courtyard in Market Square on Thursday, October 5 to celebrate the importance of green in the residential home furnishings industry.