WHFA, NHFA Announce Awareness Branding Campaign

July 1, 2007  by in UnCategorized   

By Home Furnishings Business in Las Vegas on July 2007 The Western Home Furnishings Association and National Home Furnishings Association announced a new branding campaign last week for the Retail Resource Center at the World Market Center in Las Vegas.

The campaign, titled “The RRC is … Access, Educate, Connect,” is part of an effort to educate the industry about the mission of the RRC and the essential link between WHFA, NHFA, which sponsor the center, and the RRC.

The “access” aspect of the campaign refers to the more than 50 industry service providers in the 6,500-square-foot RCC. Those companies provide business support tools and advice from industry experts with a focus on improving retail operations and profitability.

On the “education” side, the RRC provides complimentary seminars focused on timely topics and trends designed to keep retailers on the cutting-edge of industry information.

Another RRC goal is to “connect” retailers to a community of value where ideas and information are freely exchanged. Industry themed events provide opportunities for face-to-face networking, providing in turn a connection with people, best done in person.

To meet growing demand, the RCC will have an additional 4,000-square-foot satellite location at the Sands Expo and Convention Center, the temporary exhibitors area at this summer’s Las Vegas market.

“‘The RRC is…Access, Educate, Connect’ is a simple expression that brings the connection between the RRC, WHFA and NHFA to light,” said Sharron Bradley, WHFA executive director. “Our mission for the RRC has always been to offer the same knowledge, people and resources for home furnishings retailers that the WHFA and NHFA are known for.”

For more information on the RRC, please contact Cindi Williams, director of events, at (800) 422-3778; or click here for information online.