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Moro Named U.S. Sales Manager for Selva Co.

By Home Furnishings Business in Case Goods on March 16, 2010 Carlo Moro has been named sales manager for the U.S. market for Selva Co.

The position, formerly held by Mike Herren, entails existing customer relationships and building new ones in the U.S. Prior to the new position, Moro was with the company's Premium Retail Division where he was focused business development in the Middle East. During his tenure, Moro set up the Selva Dubai branch, and played a key role in expanding the Philipp Selva Home brand.

"My and my father's vision (company founder Joseph Selva) is for the sun to rise as it is setting on a piece of handcrafted furniture from Selva (in essence that the company have a strong international presence)," said Phiiipp Selva, president and chief executive officer. "The U.S. market is an integral part of that vision."

Herren has taken a position with the company's contract division in Italy.

"Commendably, during a challenging economic time, Mike Herren, committed to a three-year tenure leading the U.S. market," Selva said. "During which, his commitment ensured Selva's growth and more greatly secured our U.S. position."


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