Eco-Conscious Manufacturer Taking On Retail Environment

May 31, 2007  by in UnCategorized   

By Home Furnishings Business in Case Goods on June 2007 Los Angeles-based Environment Furniture, which has showrooms in High Point and Las Vegas, will open its first two free-standing stores on opposite coasts in July, the company announced Thursday. The stores will open in Orange County’s South Coast Plaza and in Manhattan’s Flatiron district.

Environment is committed to using sustainable materials and responsible processes, and the announcement said the new stores reflect the company’s respect for nature. CEO Davide Berruto said opening stores on the both coasts will make a strong statement for Environment.

“This will be a template for future EFI retail stores,” he said. “The interiors are being designed with eco/sustainable products. We are going to carry a few select accessories that will be organic in nature. All of these elements are important to establishing the (Environment) brand, and I know if we are successful we can expand to other markets.”

According to the company’s Web site, it currently operates a store called ERA within H.D. Buttercup in Los Angeles.