Two Furniture Row Stores Switch Nameplates

May 28, 2007  by in UnCategorized   

By Home Furnishings Business in Bedding on May 2007 Furniture Row Cos., Denver, announced Thursday that it has converted existing stores in Las Vegas and Saginaw, Mich., to the Denver Mattress Co. nameplate.

In both cities, Oak Express and Bedroom Expressions store locations have been converted to the bedding specialty retail nameplate that features Furniture Row’s own Doctor’s Choice private label brand. In addition to Oak Express and Bedroom Expressions, Furniture Row also operates Sofa Mart stores. In many cases, all four brands are grouped together in a Furniture Row shopping complex. The company, which owns the No. 78 Furniture Row Racing team in Nascar’s Nextel Cup series, operates more than 330 stores in 31 states.