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Collier Returns Home to La-Z-Boy

By Home Furnishings Business in Advertising on May 2007 Doug Collier has rejoined La-Z-Boy Inc. as vice president and chief marketing officer.

Collier left La-Z-Boy in 2005 as chief marketing officer and joined Select Comfort as its chief marketing officer. Collier originally joined La-Z-Boy in 2002 as vice president of marketing for La-Z-Boy Residential.

In his new role, Collier will be responsible for coordinating all La-Z-Boy brand initiatives, including positioning throughout the corporation, globally and across the La-Z-Boy Furniture Galleries system. He will report to Kurt Darrow, president and chief executive officer.

In addition, Collier will also have primary responsibility for marketing in the company’s residential division and, in this role he will report to Steve Matlock, senior vice president sales and marketing for La-Z-Boy Residential.

“I am delighted Doug has chosen to return to La-Z-Boy,” Darrow said. “As with his prior tenure at the company, he will undoubtedly make a great contribution during what is an important time in the company’s history. We have recently completed a significant consumer research project and are on the cusp of launching a new marketing campaign with a new advertising agency. Doug will be instrumental in leading what is already a strong brand marketing team through this new chapter in La-Z-Boy’s evolution.”

Prior to joining La-Z-Boy in 2002, Collier was senior vice president marketing and product management for Iomega Corp., a producer and marketer of computer peripherals. Previously, he was general manager of fittings and director of marketing and e-business at NIBCO, a privately held manufacturer of flow control products.

“I am excited to be returning to the La-Z-Boy team and am eager to tackle the new challenges this position will bring as La-Z-Boy continues to go through its own series of changes in what continues to be a very dynamic industry,” Collier said.


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