Gardner-White Signs With Alliance For Credit Card

May 23, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on May 2007 Home furnishings retailer Gardner-White, Warren, Mich., has contracted Alliance Data Systems Corp. to provide private label credit card services. Gardner-White has six stores in Michigan with a seventh opening this summer, and also sells merchandise through its Web site.

Dallas, Texas-based Alliance Data’s services will include account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services for Gardner-White. Alliance Data’s platform will also integrate with Gardner-White’s inventory management system, which tracks all merchandise inventory, delivery, and purchases in real time, including purchases made with the Gardner-White private label credit card.

“We continually strive to enhance the experience of our customers across all channels at Gardner-White stores or through our website,” said Barbara Tronstein, vice president of Gardner-White Furniture. “Alliance Data’s marketing expertise and flexibility makes them the perfect partner. Finance- based promotions are a critical component of our marketing strategy. Alliance Data’s offering allows merchants to customize their program. Equally important, they think like a retailer and understand the need to satisfy the consumer, and to drive sales.”