Vera Wang by Serta Teams With Neiman Marcus

May 15, 2007  by in UnCategorized   

By Home Furnishings Business in Bedding on May 2007 Iconic department store retailer Neiman Marcus, Dallas, Texas, has teamed with Vera Wang and Serta, which manufacturers the designer’s licensed bedding line, for a collection of luxury mattresses exclusive to Neiman Marcus.

The retailer’s first mattress offering in its 100-year history, the Vera Wang for Neiman Marcus collection, is tailored specifically for the Neiman Marcus customer committed to luxury, fashion and quality.

Each bed features Vera Wang’s signature Floral Vine design, as well as Embraceable Comfort, a luxurious down-like blanket top providing added comfort. Premium model features layers of both Visco memory foam and breathable latex foam, the latest in mattress technology.

The collection’s five models will range in price from $1,999 to $2,999.

The Vera Wang bedding is available this month at Neiman Marcus’ online stores—NeimanMarcus.com and Horchow.com.