Thomasville To Open New Prototype Store

April 9, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on April 2007 Thomasville Furniture Inds. will open a 15,000-square-foot prototype store April 15, in Woodbury, Minn., its third company-owned and operated store in the Minneapolis/St. Paul market. Thomasville has existing locations in Edina and Maple Grove.

Consumer research backed the design and features of the new prototype.

“Thomasville proprietary research shows that consumers want to play and experiment with their homes, but to do so within defined limits and with assistance,” said President and CEO, Nancy Webster. “Home must be a platform for new ideas. Our new prototype store is designed to help and inspire her.”

Thomasville will use the Woodbury prototype store to test-market merchandising and design concepts prior to national roll-out.

Specific features and services include: the “Design Lab,” a resource center where consumers can experiment and explore decorating options, complete with fabrics, trims, finish options, and library; immediate access to Thomasville.com in the Design Lab allowing consumers instant interaction with the entire Thomasville assortment and the ability to test ideas with draping and room planning tools; keen merchandising with product in a wide range of styles and price points; trend boards at the entrance to the Design Lab change seasonally, demonstrating the often-overlooked connection between furniture and fashion; merchandise such as lamps accessories, rugs and mattresses for a whole-home presentation; and design assistance.