Furniture Row Enlists Race Driver In Store Demolition

March 20, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on March 2007 Furniture Row, the Denver-based chain of more than 330 stores, is calling on Nascar Nextel Cup driver Kenny Wallace to take a lead role in the demolition of one of its older stores to clear the way for a 93,000-square-foot Furniture Row Shopping Center in Denver.

On Monday at 2 p.m., Wallace, driver of the No. 78 Furniture Row Racing Chevrolet, will take the controls of an excavator bearing the number of his race car and crash it through an Oak Express store on North Broadway Avenue. A demolition crew will finish the job to make way for a new, expanded store. Furniture Row Shopping Centers typically include Oak Express, Bedroom Expressions, Sofa Market and Denver Mattress Company nameplates.

Furniture Row is one of the only sponsors in the top division of Nascar racing to operate its own race team, and it’s the only team based west of the Mississippi. The team has been struggling this year after failing to qualify for the season-opening Daytona 500. Kenny Wallace’s best finish this year is a 24th place in Las Vegas.