Visualization Tool Debuting At Market

March 20, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on March 2007 Toronto-based ViewIT Technologies, formerly Masterplan Magnetics, is launching a new product called 3Dream.net at the High Point Market Monday. The 3D visualization tool enables furniture sales associates and designers to create and instantly modify room designs for a customer’s floor plan using 3D models of furniture, accessories, window treatments and floor coverings the shopper is considering.

The product, which was beta tested throughout 2006, is described as a virtual-reality design tool that allows shoppers to “walk through” the rooms as plans are being created on a computer screen using the retailer’s subscription-based service. Jim Gabbert, chairman of Gabberts, Minneapolis, is scheduled to press the system’s “on” button to launch the service on Monday at 11 a.m. in the Design Resource Center on the ground floor of the International Home Furnishings Center.

“The truth is, most people have difficulty visualizing what a piece of furniture or a design will look like in reality,” Gabbert said. “3Dream gives customers a way to see what their design plans will actually look like in their homes. Then, customers are more likely to purchase an entire room setting instead of just a couple of pieces. I think the ease with which you can experiment, changing fabrics and colors, helps people realize their goal to create homes that are a personal expression of their own style.”