Thomasville Custom Order Technology Usage Soars

March 15, 2007  by in UnCategorized   

By Home Furnishings Business in Upholstery on March 2007 The number of customers using Thomasville Furniture’s online upholstery design tools—which provide images of custom configured upholstery products—has increased 1,100 percent after the company switched to new technology that’s easier to use and produces higher-quality images more quickly, according to an announcement by Scene7, the technology provider.

Prior to switching to the technology by Novato, Calif.-based Scene7, Thomasville used an upholstery design system in stores and online that took up to three minutes to produce a rendering.

“Since launching with Scene7, the feedback from our customers and the stores has been overwhelmingly positive,” said Eric Tessau, ebusiness manager at Thomasville. “The stores are able to get better quality renderings more easy, and much more quickly.”

With Thomasville’s previous solution, new color and fabric options had to be loaded into the system at stores with CDs that were sometimes out of date by the time they arrived. With the new system, the updates can be processed in real-time. Also, photo-quality printouts make it easy for customers to create and print designs at home. Those designs are easy to transform into orders when shoppers bring the printouts into a store, officials said. The company’s 150 independently owned Thomasville Home Furnishings stores and 400 dealers provide up to 800 fabric options and 200 leather options.