Relax The Back Joins Anatomic Global's WorldBed Project

March 7, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on March 8, 2010

Specialty back care retailer Relax The Back, La Palma, Calif., is joining mattress manufacturer Anatomic Global Inc., on its humanitarian initiative, The WorldBed Project. The WorldBed Project is a turnkey sleep system designed for emergency care and relief efforts.

The company is launching a company-wide promotion "Buy a Bed, Give a Bed" to raise money and awareness for the delivery of up to 200,000 field beds to displaced Haitians following the Jan. 12 earthquake near Port-au-Prince.

As part of the program, for every Anatomic Global mattress purchased at Relax The Back, the store will donate one WorldBed to someone in need in Haiti. A portion of the proceeds from every coordinating pillow purchased will be collected to donate to WorldBed. Additionally, customers will have an opportunity to purchase WorldBed products online and in store at a cost of $35 each to be delivered to the relief effort.

"Anatomic Global came up with a very unique concept in the way the sleep product industry can help disaster victims all over the world and we wanted to be part of this noble endeavor," said Relax The Back Vice President of Merchandising J.D. Nespoli. "Both Relax The Back corporate and our franchisees wanted to help with Haitian relief and this program is a great opportunity for us to do so."

"Buy a Bed, Give a Bed" will be promoted with in-store displays, and there are plans to include this program in Relax The Back's Summer catalogue. In addition, Relax The Back's corporate office has already donated a pallet of 50 WorldBeds and during the campaign will continue to channel additional funds to assist in this effort.

"Relax The Back is an incredible retail partner that will help us make a lasting impact in Haiti," said Anatomic Global CEO David Farley. "The WorldBed Project couldn't exist without their compassion and the support and donations of our business community."

To date Anatomic Global has also been joined in the effort by Relax The Back, FXI Foamex Innovations, Deslee Textiles USA, Royal Packaging, Brookwood Companies, World Hope International, CARE and Parakletos International. The company is re-investing its corporate profits from all operations for the first quarter of 2010 to manufacture WorldBeds for Haitian relief and sent a team to help with the initial shipments. So far 2,216 field beds have been delivered to Haiti with 1,800 en route.

€œRelax The Back is a dynamic participant in The WorldBed Project and we are grateful to them and to all of our business partners who share this responsibility with us,€ added Farley.

Relax The Back currently operates more than 110 locations nationwide with plans to open several more locations in 2010 and beyond. For more information, click here.