TruckSkin to Re-Brand Rent-A-Center Fleet

March 13, 2007  by in UnCategorized   

By Home Furnishings Business in Advertising on March 2007 TruckSkin, a leading provider of specialized fleet vehicle graphic programs, has been awarded the fleet re-branding program for Rent-A-Center, the leading rent-to-own operator in the United States.

Work has already begun on the project, which spans 700 locations and involves 1,100 delivery cube trucks and vans across 34 states.

Joe Lapekas, owner of TruckSkin, Traverse City, Mich., the company was awarded the re-branding project following a successful test.

“During the summer of 2006, we re-branded 85 trucks for Rent-A-Center’s Cash AdvantEdge program,” he said. “This involved locations in 10 states from Oregon to Hawaii. Not long after this task was completed, we began discussing the major undertaking to re-brand the vehicles Rent-A-Center acquired when they purchased their competitor, RentWay.”

 There are approximately 600 delivery cube trucks and 500 vans in the process of being re-branded.

“We have completed the locations in the Southern states and are now focusing on installations in the North,” Lapekas said. “The project is more than 60 percent complete, and we are right on schedule to finish all vehicles in mid-April.”

The brightly colored flex face vinyl being installed by TruckSkin features Rent-A-Center product and brand messaging, and Lapekas noted that when Rent-A-Center is ready to update its message, TruckSkin’s changeable flex face graphics allow Rent-A-Center do so quickly, easily and economically.