Manufacturer Massages Corporate Name

March 13, 2007  by in UnCategorized   

By Home Furnishings Business in Recliners on March 2007 Interactive Health, which makes iJoy massage chairs, announced Tuesday that it will adopt the corporate name Human Touch, which is its key massage chair brand.

“We felt that Human Touch is becoming such a strong brand and that it really communicates the high quality nature of our products,” said Craig Womack, CEO of the Long Beach, Calif.-based company. “We’re looking for a new chapter of growth with Human Touch as we take our message to a broader audience and market.”

In an announcement Wednesday, company officials said they have plans to promote the Human Touch corporate name with a multi-million-dollar advertising campaign, in-store displays and a public relations initiative.

The 25-year-old company produces robotic massage chairs, zero gravity recliners and other massage products that are distributed through specialty retailers and furniture stores across the United States and in more than 48 other countries.