Woolrich to License Rug Line with Mohawk

March 11, 2007  by in UnCategorized   

By Home Furnishings Business in on March 2007 Outdoor lifestyle brand Woolrich Inc. has joined forces with floor covering vendor Mohawk Inds. to create a new licensed line of machine-made rugs designed to complement Woolrich’s existing collection of home furnishings.

Dennis Marxen, vice president of licensing for Woolrich, said in a release Monday, “We are extremely happy to have Mohawk on board as a brand partner. Mohawk’s collection of Woolrich rugs offer quality, durability, and function, and are the perfect choice for anyone who enjoys an active, outdoor lifestyle.”

Rocky Casteel, Mohawk’s vice president and general manager of area rugs, textiles, and floor mats, said, “We are pleased to have the opportunity to work with Woolrich on this endeavor. Consumers will find this collection not only beautiful but easy to care for, making these rugs an exceptional value overall.”

The rugs will be available through major U.S. retailers.