Simmons Names Executive To Head Kids Division

February 28, 2007  by in UnCategorized   

By Home Furnishings Business in Mattresses on March 2007 Simmons Bedding, Atlanta, announced Wednesday that George Bureau has been named to the newly created position of general manager of Simmons Kids, which manufactures mattresses and sleep accessories for babies, children and teens at factories in Neenah, Wisc.; York, Pa.; and Los Angeles.

Bureau has more than 20 years sales, marketing and product development experience. Prior to joining Simmons, he was vice president and general manager of the consumer products and services division of West Business Services, a $1.2 billion marketing company. At West, he helped develop retail marketing initiatives for several large consumer products companies, including companies serving the youth and baby markets.

“George’s rich experience in sales and marketing will be invaluable to Simmons Kids,” said Simmons President Gary Matthews. “We look forward to great success under his leadership and are pleased to have him as part of the Simmons family.”