Peters Named Cochrane President; Barnhardt Joins Parent Company

February 18, 2007  by in UnCategorized   

By Home Furnishings Business in Upholstery on February 2007 Paul Peters has been named president of Cochrane Furniture, a case goods and upholstery brand owned by Chromcraft Revington, the company announced Friday.

Peters, who had been vice president of sales and marketing, reports to David Corbin, Chromcraft Revington corporate senior vice president.

Peters’ appointment is part of Chromcraft Revington’s transformation from the more traditional divisional structure to one driven by a functional leadership and management team.

“This new leadership role offers me as well as Cochrane Furniture further expansion opportunity,” said Peters. “I welcome the chance to be involved with a dynamic leadership team and new corporate structure that is driven by expertise from both outside and inside the furniture category, and bonded by an overriding commitment to producing consumer-focused styles and responsiveness.”

Corbin said Peters brings perspective and leadership Cochrane and the Chromcraft Revington management team.

“His experience in the category and his background in both sales and marketing will help us leverage the strengths of the company, particularly as we shift our focus to be more market driven and responsive to both consumers and customers,” Corbin said.

Also on Friday, Chromcraft Revington named Boyd Barnhardt director of creative services, a new position reporting to Corbin. Barnhardt will develop and manage retail programs as well as coordinate marketing support for all Chromcraft Revington companies.

Prior to joining Chromcraft Revington, Barnhardt was director of marketing services at Broyhill Furniture Industries. During his 11-year tenure at Broyhill, Barnhardt developed and executed marketing programs for Broyhill, including integrated dealer marketing campaigns and the company’s notable retailer guide to advertising. He also developed and managed Broyhill’s in-house advertising agency, Web site development (B2C and B2B), media planning and buying, creative and art direction, production and market research.

“We welcome the experience Boyd brings to our new directions and programs at Chromcraft Revington,” Corbin said. “His experience in furniture and his background in both business management and marketing will help us to leverage the strengths of the Company, particularly as we shift our focus to be more market driven and responsive to both consumers and customers.”

Chromcraft Revington’s brands include Chromcraft, Peters-Revington, Silver Furniture, Cochrane Furniture and Sumter.