Woolrich Partners with Whitecraft For Outdoor Furniture Line

February 14, 2007  by in UnCategorized   

By Home Furnishings Business in Wicker on February 2007 Textile and apparel brand Woolrich Inc. has teamed up with Whitecraft Inc. to produce a collection of outdoor furniture. The collection will be introduced at the Chicago Casual Show in September as well as the High Point Market in October.

Woolrich already has an existing licensed line of indoor furniture with Lexington Home Brands.

The Woolrich lifestyle collection will offer 16 items including seating and dining with an array of exclusive outdoor fabrics; and an exclusive custom honey-tone finish. Frames will incorporate materials such as faux wood and woven UV resistant vinyl wicker on aluminum frames that are designed specifically for year-round, all-weather outdoor use.

“As the original outdoor company, all-weather furniture is a ‘natural’ extension of our brand,” said Dennis Marxen, vice president of licensing for Woolrich. “The Woolrich consumer enjoys a lifestyle that embraces outdoor entertaining and activities. These new furnishings perfectly complement our broad assortment of products for the home.”

Woolrich cited a recent national consumer study that strongly reaffirms the importance of functional, durable, quality products with novel styling and a connection to the outdoors.

“We are very pleased to have an opportunity to work with Woolrich as we launch this wonderful new assortment of outdoor furniture,” said Dave Hill, vice president of sales and marketing for Whitecraft. “The look is something consumers have been asking for and will definitely connect with. The design really lends itself well to a rustic lodge lifestyle and expresses a relaxed sophistication that is unique in the marketplace.”