Furniture.com Extends E-Commerce To Affiliate Stores

February 13, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on February 2007 An extranet launched by Furniture.com in November is being used by Toronto-based Leon’s Furniture to enable 21 affiliate stores to sell furniture online, according to a Furniture.com announcement Wednesday.

Furniture.com President and CEO Carl Prindle said the extranet was developed for furniture retailers like Leon’s that have networks of independent affiliate stores operating under the retailer’s brand. In the case of Leon’s, the independent stores sell from Leon’s online catalog and can set local pricing for their region.

“Furniture retailers who rely on independent dealers can now offer e-commerce to their customers,” Prindle said. “Independent dealers can add advanced e-commerce capabilities that would be difficult for them to replicate on their own. The end result is a seamless experience for customers and significant sales lift for retailers and dealers alike.”

In addition to Leon’s, Furniture.com serves as the e-commerce platform for Levitz Furniture and Harlem Furniture.