El Dorado Opening 10th Store

February 8, 2007  by in UnCategorized   

By Home Furnishings Business in on February 2007 Miami-based El Dorado will open its 10th store on Feb. 17 in Wellington, Fla., a village in Palm Beach County.

Located at 160 South State Road 7, the themed Boulevard Showroom combines facades of vintage city streets and vignettes evoking exotic locales, including 16th-century stained glass windows, Egyptian Hieroglyphics and bright yellow strollers that look like little taxis.

“We have not only made the store customer friendly on the inside but also on the outside. The experience begins the moment you enter our parking area with park benches, shade trees, and walkways which lead to the grandiose entrance with architectural columns,” said Robert Capó, El Dorado’s chief marketing officer.

Thousands of customers from across South Florida are expected for the Feb. 17 grand opening, and the company will host a private grand opening event the preceding night. Established in 1967, El Dorado Furniture ranks among the 100 largest furniture retailers in the nation.