Sarreid Retains Brand Communications

February 4, 2007  by in UnCategorized   

By Home Furnishings Business in Accessories on February 2007 Sarreid, Ltd., a Wilson, N.C.-based importer of decorative accessories, lighting and furniture, has teamed up with the Greensboro, N.C., public relations and event marketing firm Brand Communications.

The collaboration is an important part of Sarreid’s aggressive plan to increase sales, operating efficiencies and visibility as a furniture resource within the industry.

“Leslie (Newby) and her team’s expertise and professionalism have already begun to make valuable contributions to Sarreid’s expansion and visibility goals,” said Sarreid President Alex Sarratt. Newby is president and founder of Brand Communications. “We are looking forward to achieving our growth objectives in 2007 with the support of Brand Communications.”

Sarreid has seen significant growth in recent years as the 40-year-old importer has transitioned from an accessories and lighting company to a premier supplier of occasional furniture and solid wood case goods. While furniture now accounts for the bulk of Sarreid’s product offerings, the company continues to provide home décor products marketed in conjunction with its four lines of branded furniture, including the 300-piece Chatham Crossing collection, which will debut at the spring High Point Market.

“Sarreid is one of the few companies to sustain a progressive approach to the home furnishings business since its inception 40 years ago,” Newby said. “It is an honor to work with such a venerable industry pioneer.”