Universal Furniture to Launch The Better Homes and Gardens Furniture Collection

January 17, 2007  by in UnCategorized   

By Home Furnishings Business in Case Goods on January 2007 Universal Furniture International has partnered with the Meredith Corp., publisher of Better Homes and Gardens, to develop a full line of furniture. The Better Homes and Gardens Furniture Collection will debut at the spring High Point Market.

The new license will include wood and upholstered products for living rooms, bedrooms and dining rooms at middle to upper-middle price points.

The line will roll out with three distinct collections: a casual, comfortable cottage look merging a bit of country decor with clean modern simplicity; a traditional collection; and a transitional collection with smooth modern lines based in traditional roots.

“We at Universal Furniture feel that Better Homes and Gardens delivers trust, appeal, and scope–three powerful ingredients that will resonate with retailers and consumers alike,” said Universal president and CEO Randy Chrisley. “The Better Homes and Gardens Furniture Collection will be presented in a lifestyle setting to give shoppers the inspiration and ideas to see how the furniture could work in their own homes. Universal Furniture is proud to be a partner in ushering in this new era of branded furniture.”

“We are very excited about this unique partnership,” said Andy Sareyan, president of Better Homes and Gardens. “Universal Furniture International is committed to offering quality furniture with a high degree of value at attractive prices, something our loyal readers expect from the Better Homes and Gardens brand.”