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Furniture Buying Index Hits 67
March 4,
2010 by in UnCategorized
By Home Furnishings Business in economic news on March 5, 2010
The Furniture Buying Index climbed two points to a reading of 67 for the month of March.
This marks the fourth consecutive month the index has rose.
Although consumer confidence remains low and has dropped slightly recently, pent-up demand is forcing consumers to purchase items they must have," said Britt Beemer, chairman of Americas Research Group. This pent-up demand is causing a slight increase in the Index."
Beemer is optimistic about the increase. This is a good sign considering an Index of 70 or higher means retailer promotions will be much more successful, he said. At least we are getting movement in the right direction."
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000 to 8,000 consumers across the country. In a typical month, 80% of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.