Lifestyle Buyers Drive Away As Winners

January 16, 2007  by in UnCategorized   

By Home Furnishings Business in Markets on January 2007 Two veteran buyers can drive home from High Point in new, luxury convertibles after Lifestyle Enterprise awarded each a new car in drawings that were among the highlight’s of the importer’s three-day Forbidden City Furniture Market, which is expected to bring more than 500 retailers to the company’s showrooms this week.

On Monday night, Jeanie Russ of Farmers Home Furniture, Dublin, Ga., won the keys to a new BMW Z4 convertible at a Lifestyle dinner that filled scores of tables at the International Home Furnishings Center. The following night, Burt Tassel of Alperts Furniture Showplace, Seekonk, Mass., was awarded a Mercedes-Benz SL 320 at a Lifestyle dinner.

Lifestyle officials said both winners were enormously pleased to be selected during the event. In addition to giving away the cars, Lifestyle underwrote the travel expenses of the buyers who traveled to the company’s second January event. Company officials said the Forbidden City Furniture Market will become an annual event in High Point, where furniture showooms typically remain dark between the twice-annual April and October markets.