Hooker Launches Re-Designed Web Site

January 10, 2007  by in UnCategorized   

By Home Furnishings Business in on January 2007 Full-line vendor Hooker Furniture has launched a re-designed Web site with a color scheme, layout and content geared toward making it more helpful to consumers making a furniture purchase decision.

The new site also was built to support high-volume traffic by streamlining site navigation and boosting Web page performance. In addition, search engine optimization features were installed to make the site’s pages more visible to major online search engines such as Google and Yahoo.

“We believe that the Internet has taken a leading role in impacting offline purchase decisions,” said Kim Shaver, vice president of marketing communications. “Because the online experience has become an integral part of the overall furniture shopping experience, we wanted to enhance that experience for the consumer, increasing their purchase likelihood and their interactivity with our brand. The addition of search engine optimization features is designed to increase qualified traffic to our web site, which in turn will increase the flow of qualified traffic we can send to our dealer base through our dealer locator.”

The company’s online catalog also has been re-organized by product category to make choices easier for the consumer. New content has been added to help consumers in their furniture purchase decisions, with features including decorating ideas, shopping tips, quality cues and furniture care and cleaning. The company’s investor relations section has been upgraded with up-to-the-minute stock-price information, stock performance history and analysis, and financial-related company news. The investor relations section will be the host site for live Web casts of the company’s quarterly investor conference calls when earnings are reported.

The Web site will play a key supporting role in promoting eight factory-authorized national sales periods during 2007. The sales periods, along with accompanying sweepstakes and other promotions, will be featured on the home page of the Web site with a dealer locator pointing consumers to retailers who are participating in the event.

The company also offers an electronic newsletter, and expert guest columnists write the content for the e-newsletters and Web site.

The new Web site was designed by Princeton Marketing of Greensboro, N.C., and constructed by Internet Databases of Blacksburg, Va.

Hooker’s Web site is at www.hookerfurniture.com.