Sleep Country Seeking Shoes

January 8, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on January 2007 As Sleep Country USA closes the door on its holiday toy drive, it kicks off its new shoe drive for foster children in the Pacific Northwest.

“Sleep Country USA’s generosity and efforts to engage the community around such an important social cause is one reason that many of our foster children received new clothes, school supplies and toys this holiday season,” said David Swendseid, recruiter for Trillium Family Services’ Therapeutic Foster Care Program. “The company’s community drives help to enrich these children’s lives with many things that we commonly take for granted. At Trillium, our mission is to build brighter futures for children and families, and thanks to Sleep Country USA and the community, we are doing just that!”

The Seattle-based retailer started its Sleep Country Foster Kids program in 2005, focusing its charitable efforts to increase the impact. The company has since added to its six drives, holding its first ever Pajama Bowl in 2006 as well as a day of fun for foster families at local amusement parks.

“We are proud to be able to have such a significant effect on these children’s lives,” said Terry Horsley, executive vice president of marketing and merchandising, Sleep Country USA. “The Sleep Country Foster Kids campaign has thrived thanks to our strong community ties and the overwhelming response from area businesses—increasing donations by nearly 50 percent this year. We expect 2007 to be a repeat success with a steady increase in material and cash donations.”