Serta Unveiling Spa Showroom for Vegas

January 8, 2007  by in UnCategorized   

By Home Furnishings Business in Bedding on January 2007 Bedding major Serta International is providing Las Vegas Market buyers a respite from the market hustle.

The Hoffman Estates, Ill.-based company has transformed its showroom in Building A into Spa Serta. The spa-themed showroom will feature healthy refreshments, soft lighting, massage chairs, neck and shoulder massages and soothing décor.

“We chose the spa concept because it works well with the luxurious, pampering nature of the new Vera Wang by Serta Collection we are premiering,” said Barbara Bradford, senior vice president of marketing.