Reid New Marketing Head at Broyhill

October 12, 2006  by in UnCategorized   

By Home Furnishings Business in on October 2006 Scott Reid has joined full-line vendor Broyhill Furniture Inds. as senior vice president and chief marketing officer. He replaces Tom Lentz, who has accepted a position with a firm outside the furniture manufacturing arena.

Reid comes to Broyhill with 21 years of diverse brand building, marketing and sales experiences with Brown-Forman, a major Fortune 500 corporation.

“We are very fortunate to have someone with Scott’s background leading the marketing efforts for the Broyhill brand,” said Tom Foy, president and chief operating officer of Broyhill’s parent company, Furniture Brands International. “With a strong knowledge of strategic business planning, distribution channel sales and marketing as well as advertising and promotional development and execution, Scott will continue building the Broyhill brand and its marketing and advertising efforts.”