HP Market Authority Negotiates Lower Hotel Rates

October 11, 2006  by in UnCategorized   

By Home Furnishings Business in High Point on October 2006 Triad-area hotels, in cooperation with the High Point Market Authority, are offering room blocks at discounted rates for spring market attendees who book by Jan. 31.

Rooms at some hotels will be available for $59.99 a night.

The agreement is the result of the creation of a Hotel Task Force the market authority put together in August to figure out ways area hotels and the authority could better work together. Members of the task force include hoteliers from the Triad, representatives from the Greensboro Convention & Visitors Bureau and the High Point Convention & Visitors Bureau.

“The market authority used the task force to validate the conept of this program,” said Brian Casey, president of the market authority. “The market authority then proceeded to contct hotels on an individual basis to solicit the most favorable rates.”

Market attendees will be able to book rooms through the market authority’s Web site at highpointmarket.org beginning Nov. 6.

“This is just the first phase of our program, and we’ll be adding new hotels to the mix as we move forward,” Casey said. “Obviously, we will be promoting these hotels above others who choose not to work with the market.”

With the hotel rate reductions, many of the hotels will impose some restrictions and minimum stays. The list continues to be updated, but current cooperating hotels include The Embassy Suites in Greensboro for $239 at the upper-end of the cost spectrum and the Innkeeper in Winston-Salem on Peters Creek Parkway for $59.99 on the lower end.