Vegas Unveils Marketing Campaign for January Show

October 10, 2006  by in UnCategorized   

By Home Furnishings Business in Las Vegas on October 2006 The marketing campaign for the Winter 2007 Las Vegas Market, “Not Just Market, Las Vegas Market,” will capitalize on the unique experience of the city itself, with supporting imagery focusing on doing business at the show.

The campaign–launching this fall in more than 20 publications covering all segments of the home furnishings industry, plus several major international publications–includes print, direct mail and other targeted communications vehicles designed to promote Las Vegas Market to the retail community, drive pre-registration and spur hotel room bookings for the Jan. 29-Feb 2, 2007, show.

“World Market Center is a boost for the home furnishings industry. It’s sort of the ‘got milk’ campaign for the entire industry in that it has created an exciting platform and renewed interest in markets again,” said Dana Pretner, director of marketing and public relations at World Market Center. “Buyers and exhibitors are excited to do business at World Market Center and that translates into better business for the industry overall.”

San Diego-based MDG Group created the winter show’s branding approach, which in addition to differentiating Las Vegas Market and promoting the January event also touts the grand opening of World Market Center’s second building.

“The campaign is focused on what only Las Vegas can offer buyers and exhibitors alike—the Las Vegas experience and state-of-the-art venues,” Pretner said. “The location, the buildings themselves and the amenities we have to offer are simply unmatched. Now that the industry knows who we are, it’s time to focus on our competitive advantage. The bold images and strong headline tell our story and grab attention.”

At the Winter 2007 show, showrooms open Jan. 29 at the World Market Center and Pavilions; Jan. 30 at the temporary spaces located at the Cashman Center, a five-minute drive from the WMC.