Kathy Ireland Partners with Omnia

October 3, 2006  by in UnCategorized   

By Home Furnishings Business in Leather Upholstery on October 2006 Kathy Ireland Worldwide and Omnia Leather are teaming up this month to add leather and microfiber upholstery to the former model’s furniture repetoire.

As part of the partnership, Omnia Leather will be changing its product name to Kathy Ireland Home by Omnia Leather.

Omnia was established in 1989 as Omnia Italian Design. The new association will feature leather and micro fiber furnishings designed by Kathy in Omnia’s Chino, Calif., facility where the designs will be cut, sewn and upholstered over hardwood frames, with the products then distributed as Kathy Ireland Home by Omnia Leather. Some products will be presented as Kathy Ireland Office.

“Having Kathy serve as our chief designer and bring her talents in design and marketing is an exciting opportunity for Omnia Leather,” said Peter Zolferino, president of Omnia. “We’ve been in discussions for over a year, and Kathy Ireland Home is the only brand we have seriously considered. Kathy Ireland Home by Omnia Leather is a great way to approach our future. We are very pleased to announce this new partnership.”

Accent chairs, theater seating, recliners, sofa sleepers, conversation sofas and sectionals will be part of the initial offering. There are more than 150 SKUs in the first introduction.

“We are very excited about this new relationship,” Ireland said. “Our products with this great company will coordinate beautifully with all of our existing collections. We will now be able to celebrate our Style Guides in a much more powerful way.”