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Furnitureland South Gets Social

By Home Furnishings Business in Furniture Retailing on March 3, 2010 Retailer Furnitureland South has stepped into social media with a March Makeover Madness video contest posted on its Facebook page.

During March, consumers are invited to upload videos showing why a particular room in their home deserves a $10,000 furniture makeover. Participants have until March 31 to encourage friends to vote their video into the final Sweet 16. Those 16 will then be judged by the retailer.

The winning entry will be chosen based on need and creativity, and the winner will receive a $10,000 Furnitureland South Outlet Center shopping spree.

In addition to its newfound presence on Facebook, Furnitureland South is encouraging customers to follow the store€™s Twitter and LinkedIn profiles, and has added a new Furnitureland South channel to YouTube. These social sites feature articles and videos about everything from home decorating to furniture quality and care, as well as testimonials from actual Furnitureland South customers.

€œFurnitureland South is hoping to become even more accessible to our customers through these growing social mediums, creating an engaging environment for discussion and feedback,€ said Jason Harris, executive vice president. €œWe hope that customers will continue to see Furnitureland South as the experts in the home furnishings industry, and their first stop for fun and informative information about interior design, space planning, fabric and finish selections €¦ anything related to home."


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