Lexington to Offer Trump Home

September 28, 2006  by in UnCategorized   

By Home Furnishings Business in Case Goods on September 2006 Lexington Home Brands is teaming up with Donald Trump to launch a full line of case goods and upholstery inspired by pieces in Trump’s personal homes and luxurious properties. The move adds another name to the company’s stable of consumer branded furniture.

The Trump Home collection, which will be introduced next summer, will offer affordable luxury with flair.

Over the last two years, Trump has been building a branding arm that includes a licensed apparel and accessories, the Donald J. Trump Signature collection, sold exclusively at Macy’s.

“Trump Home furniture offers consumers a tangible way to experience the luxurious Trump lifestyle for themselves, in their own home, no matter where they live, and even if they can’t afford millions for one of my properties.” Trump said. “Now the public can not only wear my clothes, they can sit on my couch.”

Trump plans to be an integral part of the furniture design process, lending the collection the sophisticated style that graces his many upscale properties.

Phil Haney, president and chief executive officer said the collection offers more than an association with a popular star.

“No name is more synonymous with upscale living than Donald Trump,” he said. “For more than 30 years, Donald Trump has been in the business of developing and designing the most upscale buildings in the world. His name is emblazoned atop the most beautiful buildings. The interiors and service are exquisite, down to the smallest detail. Furniture that suggests access to this lifestyle, with the quality and attention to detail that Trump is known for, is one of the most logical extensions of Trump’s own personal passion, his buildings and interior design.”

Cathy Glosser, vice president of global licensing for The Trump Organization, said the clothing line’s success shows that people understand that looking good and making a good impression matter.

“While Mr. Trump’s passion continues to be real estate the huge success of The Apprentice and now his menswear lines prove that the Trump name resonates with a growing generation of consumers who are eager to emulate his success,” Glosser said.

Haney said the collection will offer consumers the perfect brand for high-end style and affluent design. “And in the LHB lineup, Trump Home fills an important niche at the most glamorous end—upscale with pizzazz and sophistication.”