Oxford Named VP for Designs Of The Interior

September 27, 2006  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on September 2006 Cliff Oxford has been named vice president of stores for Designs Of The Interior, a 30-unit chain of home furnishings stores.

In his new position, Oxford is responsible for overseeing DOTI’s retail efforts in areas such as product development, store planning, personnel, and business development. Oxford will maintain relationships with more than 200 vendors in the areas of furniture, wall coverings, window treatments, floor covering, lighting and accessories to ensure that DOTI stores carry the highest quality and best selection.

Oxford will also work closely with franchisees to ensure implementation of the DOTI business model at the local level and will be relocating to Tampa to work.

Prior to joining the company, Oxford was with Oxford Contract & Design. Prior to that he has held a number of positions with Lowe’s Home Improvement Centers, LifeStyle Furnishings International and Maitland-Smith.

“Cliff brings a tremendous track record of people and product development within the home furnishings industry to DOTI,” said Jim Evanger, chief executive officer. “His leadership will be an asset as we move DOTI to the next level of growth.”

In addition, Frank Goldoni, formerly vice president of franchising, now assumes the title vice president of operations. Goldoni will continue to be instrumental in assisting current and future Design Store owners as DOTI expands. With the addition of Oxford, he will be able to focus more on operations. DOTI plans to add 15 to 20 new locations in 2007 and have 65 Design Stores open nationwide by the end of 2008 through a combination of single- and multi-unit ownership.