HP Market Authority to Publish Pocket Guide

September 6, 2006  by in UnCategorized   

By Home Furnishings Business in High Point on September 2006 The High Point Market Authority is creating a pocket-sized directory geared toward independent retailers and first-time attendees for distribution at next month’s market.

The goal is to assist this group in navigating the High Point Market.

The guide will list company name, showroom location and product category and will use a number of simple, color-coded designations that listed exhibitors can select. The designations will indicate whether an exhibitor is small-retailer friendly, designer friendly, whether the company is a container-only supplier, has a U.S. warehouse and whether there are minimum-order requirements.

“We are committed to continuously improving the market experience for all of our constituents and with 12 million square feet of showroom space, we know that the sheer size of market can be daunting for many attendees,” said Brian Casey, president of the High Point Market Authority. “Our goal for this new directory is to help first-time visitors, small independents and interior designers quickly identify the showrooms where they will be most welcome. We also believe it will enable the exhibitors who seek to do business with these buyers to more easily reach out to them. This new Market Directory—an insider’s guide to High Point Market if you will—is being created to help all of our stakeholders make the most efficient use of their time here.”

According to Casey, the new directory will include no advertising and will be small and light-weight enough to carry in a breast-pocket, purse or briefcase. Exhibitors will be listed both alphabetically and by product category.

“The operating words here are ‘user-friendly,’ ” Casey says. “For that reason, it’s imperative that we include all exhibitors in this valuable resource. Since market is right around the bend, we are urging all companies to answer the call and respond quickly to our requests for information. There is no charge for participating and we know it will benefit each company to do so.”