Bassett Launches Catalog

September 4, 2006  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on September 2006 Bassett Furniture is in the catalog business now that it has unveiled its inaugural book that was distributed to 1.2 million households in 21 markets.

The catalog, created to enhance communication with consumers, presents the company’s Bassett Furniture Direct stores as leaders in home decor, custom furniture solutions and personal service. The goal is to drive shoppers into the stores while improving the company’s brand image, brand preference and Web site traffic.

“Bassett’s number one priority has always been to provide the best possible products and service,” said Michael Satterfield, vice president of marketing.

“By developing this direct-to-consumer catalog, we believe we will be able to reach out more easily not only to our existing customers, but introduce Bassett to a whole new generation of consumers.”

Consumers will be able to log on to Bassett’s Website, bassettfurniture.com, to view the catalog and to request a copy through the mail. Following the debut catalog, Bassett plans to issue four catalogs in 2007. Price points in the catalog range from $40 to $3,000.