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Kornmeyers HomeSmart Opens New Showroom

By Home Furnishings Business in Furniture Retailing on September 2006 Kornmeyers - freshly rebranded and renamed Kornmeyers HomeSmart - celebrated the opening of 30,000-square-feet of incremental showroom space, including 150-foot atrium showroom, with champagne and roses earlier this month. On hand to open the doors and mingle with customers at the August event were Harold Bahlinger, Sr., chairman of the board of directors and outgoing president, and newly named president and general manager Rose Mary Williams.

The atrium, designed by GRID2, establishes a more prominent store entrance for the 126-year old, family-owned business, as well as a new customer reception area, floor layout and space for an upholstery gallery featuring Hickory Hill, Rowe, Hickory Chair, Hooker, Klaussner, Lane, Sealy, and Sherrill brands. Oversized graphics and photos complement the new brand identity.

Kornmeyers will maintain operations in its original 60,000-square-feet store. The decision to expand its current location was made in response to market research conducted by Al Wight of Strategic Decisions. The retailer expects to complete its total store and warehouse renovations in early 2007, when a grand opening event will be held.


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