La-Z-Boy Adds Consumer Research Guru

August 29, 2006  by in UnCategorized   

By Home Furnishings Business in Customer Service on August 2006 Tom Zwolan has been named director of consumer research for La-Z-Boy Residential, a new position for the company.

In his post, Zwolan will lead the company’s consumer research efforts and will grow research as a core competency within the sales and marketing team. Zwolan reports to Jennifer Sievertsen, vice president of brand marketing.

“The La-Z-Boy brand is our greatest asset, and consumers are our most important audience,” Sievertsen said. “Tom brings an exceptional background in consumer research to our marketing team that will allow us to further grow the brand by listening to and meeting the demands of consumers. His expertise in this area will be invaluable to the company’s world class marketing organization.”

Zwolan joins La-Z-Boy with extensive experience in consumer research and marketing. Most recently he was senior vice president at Synovate Motoresearch, a global marketing research firm. Prior to that, he gained experience in consumer research through work at various automotive and business solutions companies. He was vice president of MORPACE International’s automotive research group, and previously held sales and marketing positions with ADP, Inc. Zwolan’s career began at Ford Motor Co. where he spent 15 years in various sales, marketing, strategic planning and market research positions.