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High Point Authority Releases Enhanced Registration Strategy

By Home Furnishings Business in High Point on August 2006 The High Point Market Authority said, via a release yesterday, that central registration locations are to include both the 220 Elm and the C&D showroom buildings this fall.

All exhibitors, showroom and sales staff will be issued High Point Market passes which will be recognized by all of the showroom buildings; a first ever at Market.

According to Brian Casey, president of the High Point Market Authority, the additional central registration locations were added to help smooth Market’s official opening day, which is Monday, October 16, 2006.

“Certainly, we are encouraging pre-registration for all Market attendees, in order to speed everyone on their way that morning and ensure that their time is used productively,” Casey said. “That said, we’re working hard to make it easy for attendees to tailor the Market experience to their unique needs.”

Better ground transportation is another way the Market Authority has planned a more seamless experience for Market attendees.

“We’ve enhanced our on-line planning tools at www.highpointmarket.org, added special discounts on rental cars, increased shuttle times from the Raleigh and Charlotte Airports and expanded both the hours and equipment devoted to our Go-Anywhere Shuttles which were so well received last Market,” says Tammy Covington Nagem, vice president of operations. “Plus, the covering of our new transportation terminal will be halfway to completion by Market and fully covered by the spring. These are just a few of the ways that we’re working to improve the overall customer experience here in High Point, because where the Market Authority is concerned, innovation is the name of the game.”


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