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Texas Retailer Opens Rowe Galleries

By Home Furnishings Business in Furniture Retailing on August 2006 Gage Furniture has opened studiorowe galleries at its stores in Austin and Round Rock, Texas. They are the first studiorowe installations in both cities.

Gage dedicated 3,000 square feet in its 15,000-square-foot Austin showroom and 18,000-square-foot Round Rock showroom to display the store-within-a-store lifestyle setting showcasing Rowe Furniture.

The program features more than 400 fabrics to choose from. Customers can also interact with Rowe’s PreVue computer system that quickly gives illustrated examples of any Rowe Furniture sofa, chair, sectional or ottoman in several fabric selections.

Rowe Furniture promotes delivery custom orders of upholstered furniture within eight weeks, enabled by domestic production in Virginia and Missouri.

Gage Furniture, established in 1941, is a fourth-generation family-owned business, and its Austin store is the oldest furniture store in continual operation in the city.

Gage Furniture became a Rowe retailer in 1992 and represents the 104th and 105th studiorowe to be installed since the inception of the program in 2003.


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