Zocalo Adds Gallery at HomeSpace

August 13, 2006  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on August 2006 HomeSpace, a retailer in Soquel, Calif., has opened a 2,000-square-foot Zocalo Living gallery that includes items from six Zocalo collections.

The coordination of case pieces with Zocalo’s Metropolitan Leather Collection and accessories from Zocalo vendor partners, has already increased the sale of Zocalo goods in the store, said HomeSpace owners, brothers Kevin Dueck and Brian Dueck.

“Incorporating leather pieces makes the room settings stand out because it adds great color and completes the dynamic presentation,” said Kevin Dueck, who oversaw the completion of the installation with his brother. “Within the first month of opening the gallery, we sold six sets of the same bedroom group–the Madison Collection with the leather Folsom Bed–because we presented a single, unified look and feel.”

The Zocalo Living HomeSpace gallery program carries almost half of Zocalo’s 16 collections, including Sterling Park, Milano, Bella Toscana, Madison, Cinnamon Bay, Echo and Metropolitan Leather. Plans are in the works to add the new Revelle and Hampton Library collections.

Zocalo’s gallery program manager, Robert Maurer, and Visual Merchandiser Nicolas Gutierrez tailor the product selection and merchandising of Zocalo Living to the needs of each store. Gallery retail partners can purchase a series of custom point-of-purchase displays, laminate wood flooring and free standing walls at cost. Specific vendor partners are pre-approved for lighting, art work and bed linens. Additional benefits include pricing rebates, priority shipping, store design assistance and free marketing materials.